Ten Steps To Independent Success
Ten Marketing &
1. BELIEVE IN YOURSELF
You must believe
in yourself. Realize that you don’t need a label to be a
success. Be optimistic – believe you are good enough and
can get what you want. If you don’t have faith in yourself –
no one else will.
2. BE REALISTIC
Do research – Get
objective opinions - Identify your market. Know that you’re
going to have to tour. Know when to ask for help. Accept the
fact that you may not get on MTV, but that you can make a
living playing music.
3. MAKE A WISH LIST
What do you
ultimately want and how do you plan to get it? What are the
things you need to do and how long will it take? Set goals and
break your Plan into phases: 3 months – 6 months – 1 year – 3
4. KNOW YOUR BUDGET
If you’re serious
about a career, you’re going to have to invest in yourself.
Itemize your expenses. Approach Sponsors with a detailed plan.
Negotiate deals that take care of the basics. And, don’t
forget manufacturing and promotional costs.
5. TAKE CARE OF BUSINESS
Remember – it is
the music “business.” Network as much as possible.
Organize a team.
If you’re solo, manage your time wisely. Get your own Bar
Code. Seek professional advice. Pay attention to licenses and
tax implications. When you tour, get insurance.
6. MARKET YOURSELF
Make time for “personal appearances” before your gigs. Set up
cross-promotions with radio stations, sponsors, venues, and
retail stores. Make sure you have enough products to sell: CDs
and merchandise. Offer promotional contests. Play Special
Events. Work your mailing list and keep in touch with your
fans at least once a month.
7. KEEP RECORDS
Keep books that
reflect income and expenses. Accurately account for sales.
Register and report to SoundScan. Maintain tax records.
Record your draw – note the venue/locale that draws best. Keep
updating your mailing list.
8. ADAPT & ADJUST
What works – What doesn’t? Revise your plan and adjust your
approach accordingly. Find ways to increase your fan base and
make a profit. What can be done better?
9. KEEP THE FAITH
No matter how
hard you work, there will be frustrating times. Keep the faith
and don’t let it deter you. Everyone experiences setbacks.
Those that persevere will prevail.
10. MAKE IT FUN
If it’s not fun
anymore – don’t do it. Reward yourself (and your team)
whenever possible. Acknowledge a job well done. Take a break –
enjoy life – then, get back to work.