Bernard's Hot Tips for the Biz


 

 

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Music Connection Feature Story

 
HOT TIPS
   
In the music business you often hear the phrase, “You’ve got to pay your dues.” While that may be true (to a certain extent), it doesn’t have to be painful, or last a long time. There are many ways to achieve your goals; and, with “Bernard’s Hot Tips” you’ll find shortcuts and reality checks that will make your “dues” go down easier.   

 

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Marketing & Promotion

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Ten Steps To Independent Success

Ten Marketing & Promotional Tips


1. BELIEVE IN YOURSELF

You must believe in yourself. Realize that you don’t need a label to be a success.  Be optimistic – believe you are good enough and can get what you want. If you don’t have faith in yourself – no one else will.

 

2. BE REALISTIC

Do research – Get objective opinions - Identify your market. Know that you’re going to have to tour. Know when to ask for help. Accept the fact that you may not get on MTV, but that you can make a living playing music.

 

3. MAKE A WISH LIST

What do you ultimately want and how do you plan to get it? What are the things you need to do and how long will it take? Set goals and break your Plan into phases: 3 months – 6 months – 1 year – 3 years, etc…

 

4. KNOW YOUR BUDGET

If you’re serious about a career, you’re going to have to invest in yourself. Itemize your expenses. Approach Sponsors with a detailed plan. Negotiate deals that take care of the basics. And, don’t forget manufacturing and promotional costs.

 

5. TAKE CARE OF BUSINESS

Remember – it is the music “business.”  Network as much as possible. Organize a team.
If you’re solo, manage your time wisely. Get your own Bar Code. Seek professional advice. Pay attention to licenses and tax implications. When you tour, get insurance.

 

6. MARKET YOURSELF

Think creatively. Make time for “personal appearances” before your gigs. Set up cross-promotions with radio stations, sponsors, venues, and retail stores. Make sure you have enough products to sell: CDs and merchandise. Offer promotional contests. Play Special Events. Work your mailing list and keep in touch with your fans at least once a month.

 

7. KEEP RECORDS

Keep books that reflect income and expenses. Accurately account for sales. Register and report to SoundScan.  Maintain tax records. Record your draw – note the venue/locale that draws best. Keep updating your mailing list.

 

8. ADAPT & ADJUST

Evaluate results: What works – What doesn’t? Revise your plan and adjust your approach accordingly. Find ways to increase your fan base and make a profit. What can be done better?

 

9. KEEP THE FAITH

No matter how hard you work, there will be frustrating times. Keep the faith and don’t let it deter you. Everyone experiences setbacks. Those that persevere will prevail.

 

10. MAKE IT FUN

If it’s not fun anymore – don’t do it. Reward yourself (and your team) whenever possible. Acknowledge a job well done. Take a break – enjoy life – then, get back to work.

 

By: Bernard Baur

 

 

 

 

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