Bernard's Hot Tips for the Biz


 

 

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Music Connection Feature Story

 
HOT TIPS
   
In the music business you often hear the phrase, “You’ve got to pay your dues.” While that may be true (to a certain extent), it doesn’t have to be painful, or last a long time. There are many ways to achieve your goals; and, with “Bernard’s Hot Tips” you’ll find shortcuts and reality checks that will make your “dues” go down easier.   

 

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Song Placements

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Ten Song Placement Tips


Song placement is a great way to break your act, and can be a very lucrative area. It can give your music exposure, jump-start your career and generate significant income. But, it’s not easy getting your songs in the right projects. For insight into this rewarding field, we offer the following Tips.

                       

1. CONTACT INFORMATION

Put contact information on everything: the package, the CD and the CD case. These items are often separated. Do not just put your website – include your phone and email too. 
 

2. INCLUDE TV MIXES

Submit both your songs (with vocals) and the TV tracks (instrumental – no vocals).

By including the TV Mix, you increase your chance for placement by 50%. And, remember to make sure the production is high quality. A rough demo won’t cut it. 
 

3. CLEAR ALL RIGHTS

All rights must be cleared… including the underlying copyrights, publishing rights, and the rights to the master recording. Get clearances for any samples used, and include them with your submission. 
 

4. NOTE STYLE OF MUSIC, TEMPO & CONTENT

Your songs are categorized by style, tempo and lyrical content. Put that info right on the CD as well the case. Some song placers also like to know “who you sound like.” That sort of information helps them place songs quickly. 
 

5. FACT SHEET/BIO

You should include one page with pertinent facts about what you’ve done, if you’ve had any songs placed and what you’re doing in your career. Accomplishments and accolades are always impressive.

 

6. DON’T SUBMIT TOO MANY SONGS

Don’t send your whole album, unless it’s requested. Most song placers don’t have the time to listen to your whole body of work. And, decisions are made very quickly – sometimes in seconds. 


7. KNOW THE MARKET & THE PROJECT

Don’t waste everyone’s time sending the wrong material. Do some research and know something about the projects you’re submitting to. Sending inappropriate material can shut doors – possibly forever. 
 

8. PAY ATTENTION TO SPECS

Sometimes, you’ll receive very specific requirements. Pay attention and follow them to the tee. Don’t second-guess the song placer, thinking you know better. It’s their project, not yours. 

 

9. JOIN A PRO (Performance Rights Organization)

Most of your money will come from Performance Rights Organizations: ASCAP. BMI, SESAC. But, don’t rely on them exclusively. You should also request “cue sheets” and gather evidence that shows the number of plays a placement has received. 
 

10. ACT PROFESSIONALLY

Don’t make repeated calls. There’s a fine line between persistence and obnoxiousness. Most song placers/music supervisors are very busy, but not too busy to call you if a song is placed.  Be patient.

 

By: Bernard Baur

 

 

 

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